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Lunker Frog

There is a soft-plastic frog so lifelike in detail that the legs possess a kicking motion no self-respecting bass can resist, a soft-plastic frog that captures the confidence of bass anglers everywhere and also reigns supreme as the ICAST Best Soft Lure of 2013. […]

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Tinkering with the rig

Little things make big differences in all hunting.

Let’s face it: Hunters who succeed time after time ­— as well as those that don’t — do 99 percent of everything the same. They get up at the same time, shoot the same guns, wear the same clothes, hunt the same areas and use the same calls and attractants. […]