Columns

The Cooyon Croaker

Zach Dubois, 24, has a highly successful sac-a-lait grub on the market and recently introduced the Cooyon Croaker, a plastic frog sure to appeal to bass fishermen wherever bass eat frogs.[…]

Columns

Crappie Ammo

After one bait was put on the market in late January, people who go after crappie won’t be fishing for the tasty panfish so much as hunting for them with Crappie Ammo.[…]

Columns

LiveTarget’s Swimbait Series

LiveTarget, with its industry-leading designs and award-winning artificial lures, has added to its growing family with soft-plastic swimbaits that — even in their earliest stages of design — fool the forage fish they resemble so closely.[…]

Columns

Matrix Mullet topwater lure hits the market

After almost 10 months of on-the-water experimentation — and countless hook changes, weight adjustments and buoyancy tweaks — Matrix Shad soft plastic paddletail creator Chas Champagne last week rolled out a brand new topwater lure called the Matrix Mullet that’s already developing quite a reputation for snagging big speckled trout.[…]

Bass Fishing

Lure Review: LiveTarget’s sunfish

Apparently startled, certainly rattled, a small, injured bream swam to the surface, zigged and zagged in the scattered grass, jumped a little and landed sideways before continuing to move erratically until it settled back into the water to meet its fate.[…]