Louisiana Sportsman

June 1, 2026

This bass couldn't resist inhaling a Booyah Poppin' Pad Crasher that creates more surface disturbance on windy days or in thick slop, as this smilin' bass angler discovered while fishing it.

The Booyah Pad Crasher

May 22, 2026 Don Shoopman

After Pad Crashers and Poppin’ Pad Crashers were released, Booyah’s plastic frog line got so popular it is one of the company’s best sellers.[…]

Wood Bait Country's Black Label Piglet has been racking up bass, particularly each spring, since its introduction three years ago by owner Cliff Pace of Petal, Miss.

The Black Label Piglet

May 19, 2026 Don Shoopman

The Black Label Custom Soft Plastics Piglet is a soft plastic creature bait Cliff Pace put on the market approximately three years ago.[…]

Rapala ClapTail 110

April 6, 2026 Don Shoopman

The Rapala ClapTail 110 is a cross between a Whopper Plopper-style topwater lure and a buzz bait with a clacker on it.[…]

Logan Richard of Arnaudville started making hand-tied jigs as a hobby for himself, but eventually the word on their catch rate got out and other anglers convinced him to put them on the market.

Richard Jigs

March 1, 2026 Don Shoopman

Logan Richard has taken his crappie fishing to another level by making his own artificial lures. They are called Richard Jigs.[…]

Missile Baits' new Freedom Flyer has been catching on as a go-to soft plastic minnow whether used on a Missile Baits Eye Roll Jighead, like in this photo, as a swim bait, Carolina-rigged, Texas-rigged or as a soft plastic trailer on a spinnerbait or bladed jig.

Missile Baits Freedom Flyer

February 9, 2026 Don Shoopman

The Missile Baits Freedom Flyer is a soft plastic “minnow” that consistently has triggered strikes for bass anglers since its release.[…]

Bill Lewis Lures' new Big Gizz has been catching bass of all sizes, mostly big, ever since it was unveiled at ICAST 2025.

The Bill Lewis Big Gizz

January 26, 2026 Don Shoopman

Bossier City’s Nick LeBrun intends to catch plenty of bass with the Bill Lewis Lures Big Gizz he got his hands on in early November.[…]

More and more saltwater anglers are getting their hands on redfish like this one, plus beaucoup speckled trout, when they tie on a new Vudu Mambo Shrimp.

The new Vudu Mambo Shrimp

December 26, 2025 Don Shoopman

Whether fishing grass flats, marsh, docks or open water, the new Vudu Mambo Shrimp is hard for fish and anglers to resist.[…]

Young sac-a-lait anglers with a fish caught using an orange/chartreuse Crappie Magnet soft plastic.

The Crappie Magnet

November 20, 2025 Don Shoopman

With the Crappie Magnet’s introduction in the early 2000s, the world of fishing for crappie changed for the better.[…]

The Big Bite Baits Fuzzy Stick landed on the shelves and racks of fishing tackle stores late this summer and has caught bass across the country.

The Big Bite Scentsation Fuzzy Stick

October 24, 2025 Don Shoopman

Big Bite Baits is playing the soft plastic creepy, crawly appendages game with its recent introduction of the Scentsation Fuzzy Stick.[…]

Bass fishing pro Tommy Biffle, whose soft plastic creature bait was named after him by legendary artificial lure manufacturer Gene Larew, shows off a good-sized bass he caught on his renamed Scutter Bug.

The YUM Scutter Bug

September 21, 2025 Don Shoopman

PRADCO Outdoor Brands folded the ever-popular Gene Larew Baits line of soft plastics under the umbrella of YUM Fishing Baits.[…]

Brazola Custom Lures has brought back the version of the bushwhacker Pat Schlapper used to win the Bassmaster Elite Series event at the Sabine River.

The Schlapper Pro Bushwhacker

August 10, 2025 Don Shoopman

Danny Arballo of Brazalo Custom Lures talks about how Bassmaster Elite Series pro Pat Schlapper instantly made his buzzbait notorious.[…]

Former Bassmaster Classic Champion Cliff Pace enjoys catching bass on his company's Black Label Custom Soft Plastics Hi Roller on a Hi Roller Head, a ball-shaped leadhead that accentuates the roll of the bait.

Black Label Hi Roller

July 8, 2025 Don Shoopman

The Black Label Hi Roller is a soft plastic minnow-style bait with appealing rolling action that more bass are finding hard to resist.[…]

Heddon Super Zara Spook

June 8, 2025 Don Shoopman

Dustin Elder of Hot Springs, Ark., redesigned the new look for the Super Zara Spook from Heddon Lures, on the market in mid-October 2024.[…]

Toad Thumper Lure Co.'s Sway Glide made a big splash in the artificial lure manufacturing industry when it was introduced early this year.

Toad Thumper’s Sway Glide

May 12, 2025 Don Shoopman

The Toad Thumper Lure Co. Sway Glide is a versatile glide bait that will give you that large gizzard shad profile at an affordable price.[…]

The Creme Lure Co. Badd Bug catches quality fish Texas-rigged and several others ways, according to designer Mike Clark.

Creme Badd Bug

April 20, 2025 Don Shoopman

The Creme Lure Badd Bug will take a bass off its bed in the spring or lure it out of its comfort zone other times of the year.[…]

Lure Review: Super Lizard SI

March 21, 2025 Don Shoopman

Mister Twister unveiled a new product late last year. the 7-inch long Super Lizard Salt Infused soft plastic, that drives bass wild.[…]