Hunter, shooter surveys list top brands of hunting and shooting equipment.
Remington and Ruger were the most-popular rifle brands in 2012, while Remington held the top spot in the shotgun category, according to a survey of hunters and shooters. Southwick Associates compiled a list of the most popular equipment brands from the 35,081 internet-based surveys completed by hunters and shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls.
Top brands in 2012 included:
• Top rifle brand: Remington, Ruger (each 11.5% of all purchases)
• Top shotgun brand: Remington (19.7% of all purchases)
• Top muzzleloader brand: CVA (31.0% of all purchases)
• Top handgun brand: Sturm, Ruger (17.7% of all purchases)
• Top crossbow brand: Barnett (21.7% of all purchases)
• Top air rifle brand: Crosman (29.6% of all purchases)
• Top rifle ammunition brand: Remington (21.4% of all purchases)
• Top shotgun ammunition brand: Winchester (32.1% of all purchases)
• Top handgun ammunition brand: Winchester (17.9% of all purchases)
• Top blackpowder brand: Pyrodex (41.6% of all purchases)
• Top balls, bullets, or shot brand: Hornady (33.0% of all purchases)
• Top bow brand: Hoyt (15.0% of all purchases)
• Top arrow brand: Carbon Express (30.1% of all purchases)
• Top fletching brand: Blazer (24.4% of all purchases)
• Top broad head brand: Rage (21.1% of all purchases)
• Top release/tab brand: Tru-Fire (33.0% of all purchases)
• Top archery target brand: The Block (11.9% of all purchases)
• Top bow case brand: Plano (35.5% of all purchases)
• Top archery sight brand: TruGlo (27.8% of all purchases)
• Top decoy brand: Mojo (10.8% of all purchases)
• Top game call brand: Primos (26.2% of all purchases)
• Top reloading press brand: Lee Precision (37.9% of all purchases)
• Top reloading die brand: Lee Precision (38.3% of all purchases)
• Top reloading bullet brand: Hornady (34.0% of all purchases)
• Top reloading primer brand: CCI (40.3% of all purchases)
• Top reloading powder brand: Hodgdon (40.7% of all purchases)
• Top shot brand: Lawrence (30.2% of all purchases)
• Top binocular brand: Bushnell (28.7% of all purchases)
• Top scope brand for firearms: Bushnell (14.5% of all purchases)
• Top spotting scope brand: Barska (10.5% of all purchases)
• Top range finder brand: Bushnell (36.3% of all purchases)
• Top optic sight brand: EOTech (8.7% of all purchases)
• Top knife brand: Buck (13.4% of all purchases)
• Top cover scent brand: Wildlife Research Center (19.9% of al lpurchases)
• Top lure scent brand: Tinks (31.4% of all purchases)
• Top odor eliminator brand: Scent-A-Way (35.8% of all purchases)
• Top shooting target brand: Shoot-N-C (31.0% of all purchases)
• Top tree stand brand: Guide Gear (12.1% of all purchases)
• Top blind brand: Ameristep (33.9% of all purchases)
• Top clay brand: White Flyer (51.3% of all purchases)
• Top trail camera brand: Moultrie (25.4% of all purchases)
• Top holster brand: Blackhawk (15.0% of all purchases)
• Top gun sleeves brand: Allen (12.1% of all purchases)
• Top gun safe brand: Stack-on (25.7% of all purchases)
• Top magazine brand: ProMag (11.9% of all purchases)
The marketing data is a summary of a 233-page report that details consumer behavior — including what products and brands are purchased, where they are made purchases, how much customers spend, and demographics of hunters and shooters broken out by each product category.
