Balance Bar reformulates and repackages its Sweet & Salty Bare flavors

For Tactical and Law Enforcement

Valhalla, N.Y., (August 1, 2011) – Balance Bar, one of America’s original nutrition/energy bar leaders, has improved its Bare product line comprised of two popular flavors: Sweet & Salty Chocolate Almond and Sweet & Salty Peanut Butter. “If you love trail mix and whole grain, Balance Bare is the bar for you,” said Erin Lifeso, Balance Bar’s director of marketing. “Fiber, protein and essential vitamins and minerals are combined with natural ingredients and a touch of sweet coating along the bottom to keep you nutritionally balanced and energized while you’re on the go.”

What Makes Bare Taste So Darn Good

The improved all natural Bare flavors are now sweetened with organic agave syrup and brown rice syrup, have more fiber (5g vs. 3g), more whole grains (6g vs. 5g), more protein (15g vs. 13g) and lower sodium (200-230mg vs. 280-290mg) . With 200 calories, 23 vitamins and minerals with an excellent source of antioxidants and vitamin D, they adhere to the 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein, and 30% from dietary fat) to provide lasting energy. Both bars zing your taste buds with their unique sweet and salty blend and appeal to peanut butter lovers and chocolate devotees.

The new Bare Bars now can be found in clear new packaging at retail locations nationally wherever Balance Bars are sold. They come in 1.76 oz. single-serve bars and are certified Kosher Dairy. Suggested retail price is $1.69. They also can be ordered online at

Prizes and Daily Victories

Look inside all Balance Bar wrappers for special codes to claim valuable rewards from Balance Bar, Footlocker, Fox Connect and Hamilton Beach and log onto to share your daily victories.