Lure review: The YUM Bad Mamma
If you’ve seen one soft plastic creature bait and you’ve seen them all. Right?[…]
If you’ve seen one soft plastic creature bait and you’ve seen them all. Right?[…]
Ann Thomasson Wilson knows a good artificial lure when she sees one.[…]
A Kansas bass angler is doing more than holding his own on the Bassmaster Elite Series circuit.[…]
When Live Target Lures decided it was time for fishermen and fish to fall in love with a soft-plastic shrimp imitation, it turned to R&D dream team leader Victor Cook.[…]
Success, as usual in the artificial lure manufacturing business — or anything else, for that matter — begats success.[…]
Take it from a Bassmaster Elite pro bass fisherman who is serious about his drop-shot and finesse worm fishing: three soft plastics introduced by Yum Baits at the ICast are going to be deadly tantalizing to bass from California to his home state of Florida.[…]
Rapala last introduced a jerkbait around 2000.
The Finland artificial lure manufacturer got back in the swim of things in a resounding way, although it was a well-kept secret, during the 2015 Bassmaster Classic on Lake Hartwell near Greenville, S.C.[…]
Want a unique and improved spinnerbait on your side when you go redfish fishing for pleasure or for money?[…]
Christmas came early for one of the most-accomplished professional bass anglers in his era.[…]
Combining a horizontal struggle with a vertical fade that mimics a minnow’s final quivering moments, the Rapala Shadow Rap suspending jerkbait triggers bites as predator fish move in for an easy meal.[…]
Give Theophile Bourgeois a new artificial lure with so much upside to it and he’s as happy as speckled trout and redfish chasing tasty mullet.[…]
Alabama pro bass angler Randy Howell got what he wanted and more in 2014.[…]
A Texas bass angler’s bid to get back to the Bassmaster Classic depended heavily on a soft-plastic creature bait that few, if any, others had in their arsenal when they fished the B.A.S.S. Nation Championship on Nov. 6-8 on the Ouachita River.[…]
There were days as recently as this summer that a 51-year-old Raceland outdoorsman returned from a sac-a-lait (crappie) fishing trip and removed a secret weapon on his tube jig about a mile from the boat ramp.[…]
An Idaho outdoorsman had plenty of time to talk about some keys to his success this year as an Elite Series angler as part of a four-year career that has earned him $517,632.[…]
On a hot July day in Knoxville, Tenn., Ott DeFoe was sorting and arranging his fishing tackle while preparing to go fish Bassmaster tournaments at Lake Champlain and the Deleware River.[…]