Starkey introduces SoundGear by LaPierre

New hearing protection & digital enhancement for shooters

MINNEAPOLIS, (Jul 20, 2011) – Starkey Laboratories, Inc., one of the world’s leading hearing technology companies, is excited to introduce SoundGear™ by LaPierre, a brand new category of electronic hearing protection. SoundGear combines the instant fit convenience of a behind-the-ear device with the comfort of a customized device.

SoundGear by LaPierre delivers high performance digital technology for shooters seeking both sound enhancement and hearing protection. Digital processing means that wearers experience lower noise levels, less feedback and the ability to tune into their surroundings while protecting their hearing.

“SoundGear utilizes the most advanced technology in electronic hearing protection,” said Jerry Ruzicka, President of Starkey. “We are excited to provide a new option for shooters that both protects and enhances their overall experience in the field.”

SoundGear by LaPierre offers an array of new, advanced features:
-Provides Dynamic Digital Protection for your ears
-Virtually eliminates annoying feedback, or whistling and buzzing
-Features an elastomeric sleeve providing easy-to-wear comfort, unlike bulky earmuffs and earplugs
-Offers instant fit convenience — ready to wear right out of the box
-Features a Noise Reduction Rating (NRR) of 25 dB
-Uses a size 10 battery

“If you’re an outdoorsman — any kind of hunting or shooting, try SoundGear,” said Gary LeVox of Rascal Flatts. “They’re amazing tools for the outdoors and will protect your hearing which is so important in my line of work.”

SoundGear received rave reviews in its initial debut at the NRA Country/ACM Celebrity Shoot, which was held as part of the lead up to the 46th Annual Academy of Country Music Awards. Event host Blake Shelton, along with many other country music stars and professional shooters were on hand to experience SoundGear. In addition, Jerry Ruzicka, President of Starkey, was on the winning team at the clay shoot, along with Navy war veteran and Wounded Warrior Project board member Andrew Kinnard, Gary LeVox of Rascal Flatts and Congressional Medal of Honor nominee Dakota Meyer. For more information about SoundGear, visit