Fishing

Z-Man EZ ShrimpZ

Possessing the same deadly good looks and fish-catching prowess of its rigged brethren, the EZ ShrimpZ can serve as replacement bodies for the rigged version or rigged separately on jigheads or a weedless hook.[…]

Fishing

Strike King Trout Magic

Soft plastic lures account for more trout in ice chests than any other lure style, and Strike King has upped the ante on inshore soft plastics with Trout Magic. It’s a traditional jighead that holds your swimbait in place while a spinner adds to the attraction.[…]

Fishing

EasyLift

Having a raised beach house offers great peace of mind but is miserable when you’re walking up and down stairs all day. Make life easier with the EasyLift, which can lift up to 1,000 pounds at a time. The carriage has an integrated safety brake and each panel features expanded aluminum. […]

Hunting

WX Boss

You can now get the WX Boss with the new Kryptek Highlander frame design. Unlike traditional stick and leaf camouflage, the Kryptek design incorporates micro and macro layering inspired by artillery camouflage netting. Kryptek Highlander increases stealth when pursuing a wide range of game in mixed terrain. […]

Fishing

Catcher’s Mitt keeps hands dry, clean

The old adage says necessity is the mother of invention, and in the case of Mark Cartwright, copious amounts of redfish and speckled trout slime led to his creation of the Catcher’s Mitt designed to keep your hands dry, clean and cut-free while out on the water unhooking fish.[…]

Fishing

LIVETARGET Swimbait Series

There’s an array of new swimbait models from LiveTarget that come in multiple sizes and color patterns designed under the theme of life-like lures. Six freshwater forage types were built around shiners, perch, herring, threadfin shad, gizzard shad and trout.[…]

NEW PRODUCTS

Gatortail Mod v series

While Gatortail made its name in the shallow water market, they now have a series that caters to open water and tight timber performance. The Mod V Series boasts a pointed bow and v-shaped front into its hull which allows for a bit more comfort when crossing open water and choppy seas. […]