Remington, Ruger top rifle purchases in 2012

Hunter, shooter surveys list top brands of hunting and shooting equipment.

Andy Crawford

An online survey of hunters and shooters showed that Remington tied with Ruger as the top-selling brands of rifles in 2012.

Remington and Ruger were the most-popular rifle brands in 2012, while Remington held the top spot in the shotgun category, according to a survey of hunters and shooters.

Southwick Associates compiled a list of the most popular equipment brands from the 35,081 internet-based surveys completed by hunters and shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls.

Top brands in 2012 included:
 
• Top rifle brand:  Remington, Ruger (each 11.5% of all purchases)
• Top shotgun brand:  Remington (19.7% of all purchases)
• Top muzzleloader brand:  CVA (31.0% of all purchases)
• Top handgun brand:  Sturm, Ruger (17.7% of all purchases)
• Top crossbow brand:  Barnett (21.7% of all purchases)
• Top air rifle brand:  Crosman (29.6% of all purchases)
• Top rifle ammunition brand:  Remington (21.4% of all purchases)
• Top shotgun ammunition brand:  Winchester (32.1% of all purchases)
• Top handgun ammunition brand:  Winchester (17.9% of all purchases)
• Top blackpowder brand: Pyrodex (41.6% of all purchases)
• Top balls, bullets, or shot brand:  Hornady (33.0% of all purchases)
• Top bow brand:  Hoyt (15.0% of all purchases)
• Top arrow brand:  Carbon Express (30.1% of all purchases)
• Top fletching brand:  Blazer (24.4% of all purchases)
• Top broad head brand:  Rage (21.1% of all purchases)
• Top release/tab brand: Tru-Fire (33.0% of all purchases)
• Top archery target brand:  The Block (11.9% of all purchases)
• Top bow case brand:  Plano (35.5% of all purchases)
• Top archery sight brand:  TruGlo (27.8% of all purchases)
• Top decoy brand:  Mojo (10.8% of all purchases)
• Top game call brand: Primos (26.2% of all purchases)
• Top reloading press brand:  Lee Precision (37.9% of all purchases)
• Top reloading die brand:  Lee Precision (38.3% of all purchases)
• Top reloading bullet brand:  Hornady (34.0% of all purchases)
• Top reloading primer brand:  CCI (40.3% of all purchases)
• Top reloading powder brand:  Hodgdon (40.7% of all purchases)
• Top shot brand:  Lawrence (30.2% of all purchases)
• Top binocular brand:  Bushnell (28.7% of all purchases)
• Top scope brand for firearms: Bushnell (14.5% of all purchases)
• Top spotting scope brand: Barska (10.5% of all purchases)
• Top range finder brand:  Bushnell (36.3% of all purchases)
• Top optic sight brand:  EOTech (8.7% of all purchases)
• Top knife brand:  Buck (13.4% of all purchases)
• Top cover scent brand:  Wildlife Research Center (19.9% of al lpurchases)
• Top lure scent brand: Tinks (31.4% of all purchases)
• Top odor eliminator brand:  Scent-A-Way (35.8% of all purchases)
• Top shooting target brand:  Shoot-N-C (31.0% of all purchases)
• Top tree stand brand:  Guide Gear (12.1% of all purchases)
• Top blind brand:  Ameristep (33.9% of all purchases)
• Top clay brand: White Flyer (51.3% of all purchases)
• Top trail camera brand:  Moultrie (25.4% of all purchases)
• Top holster brand:  Blackhawk (15.0% of all purchases)
• Top gun sleeves brand:  Allen (12.1% of all purchases)
• Top gun safe brand:  Stack-on (25.7% of all purchases)
• Top magazine brand:  ProMag (11.9% of all purchases)

 The marketing data is a summary of a 233-page report that details consumer behavior — including what products and brands are purchased, where they are made purchases, how much customers spend, and demographics of hunters and shooters broken out by each product category.