New Products


Sierra’s Lower Unit Fill/Drain Kit Sierra’s Lower Unit Fill/Drain Kit
161 Views - Posted: April 01 at 7:00 am

Sierra’s new Fill/Drain Kit features two fittings that permanently replace the upper vent plug and lower drain plug in your outboard or stern drive lower unit. Service adapters are threaded on one end and barbed on the other to accept a hose or tube. When screwed into the fittings the service adapters disengage the check valves, allowing for fluid to flow in and out of the lower unit through the affixed hoses and into appropriate containers. This kit takes the mess out of changing gear lube and makes inspection easy and neat.

Frabill’s F-Series Storm Gear Frabill’s F-Series Storm Gear
152 Views - Posted: April 01 at 7:00 am

For a complete line of defense against the elements, Frabill’s F-Series Storm Gear performs like no other fishing-specific outerwear. Made of the most comfortable, breathable and waterproof material on the market, each suit is designed with innovative features to give you the level of protection you need. Frabill raingear offers full range of motion, the perfect amount of padding and premium shoulder straps.

Cut N Geaux Filet Magic Cut N Geaux Filet Magic
201 Views - Posted: April 01 at 7:00 am

Cut N Geaux fish cleaning tables are designed and built with the intention of making fish, game and seafood cleaning as comfortable and convenient as possible. All models are made from 1 ¼-inch furniture grade, schedule 40 PVC pipe with ½-inch thick HDPE cutting board tops. The 24-inch X 48-inch Filet Magic cleaning table was built to a “back saving” 43-inch height and comes with a 5 gallon bucket and 6 foot spray hose.

Aqua-Vu Micro 5 Aqua-Vu Micro 5
151 Views - Posted: April 01 at 7:00 am

Micro 5 is a lightweight, compact underwater camera connected to a 5-inch advanced LCD that displays colorful underwater scenery with sharp resolution. Adjustable IR lighting illuminates deep and dark water so you can examine fish and fish cover with 3X digital zoom. The hand-size unit includes a sunshield for blocking out the sun, a built-in DVR with an 8-GB hard drive and a USB port for connecting to computers and other devices.

The Phoenix 919 Pro XP, introduced at the 2014 Bassmaster Classic, offers all the amenities of larger bass boats in a 19-foot package that is more manageable. Phoenix 919 offers benefits of larger boats in more-compact package
3244 Views - Posted: February 24 at 5:58 pm

Bass boats have gotten longer over the years, and now it seems almost everyone runs a 21-foot boat. However, Phoenix Boats realized that many anglers would like smaller, more manageable fishing platforms — but they didn't want to give up the quality that is now expected.

The Transducer Saver Spring Back Bracket is the perfect way to protect expensive transom-mounted transducers while dragging your boat through thick cover. Spring-loaded bracket protects transducers from stumps
2712 Views - Posted: February 24 at 5:38 pm

Getting into the thick of stumps, laydowns and other cover can be key to fishing success. The problem is that transom-mounted transducers can be damaged maneuvering boats through such jungles.

The Ardent Apex Elite is the top offering in a line of reels the company has introduced. Ardent introduces Apex reels at 2014 Bassmaster Classic
2477 Views - Posted: February 22 at 2:38 pm

Ardent reels are known for their bullet-proof constructio, and its new Apex line continues that tradition.

The reels offer the perfect balance of light weight, comfort and durability. Each model in the line features high-strength aluminum frames, and between 8 and 12 ball bearings for silky-smooth operation.

The original Bento baits with a split tail are now available in new colors, like this one in perch. Lunkerhunt's new Swim Bento features a new tail design
2700 Views - Posted: February 12 at 2:22 pm

Billed as one of the most realistic baitfish imitators on the market, Lunkerhunt’s Swim Bento solid-bodied minnow features a new tail design. 

SuperCat Rods SuperCat Rods
496 Views - Posted: February 01 at 7:00 am

Available in six lengths and actions, for small stream channel cats to big water blues and flatheads, Rippin Lips’ new SuperCat Series features the perfect balance of extreme strength and toughness with a light, sensitive side. Built on the foundation of superior S-Glass blanks, SuperCat rods offer tremendous balance for battling big fish, enhanced power for setting hooks and a comfortable under-arm fit while fishing.

Third Bay from Maui Jim Maui Jim’s On the Water Collection
700 Views - Posted: February 01 at 7:00 am

Maui Jim knows anglers want sunglasses that will combat the sun’s harsh rays and glare. That’s why the company’s On the Water Collection of 24 sunglasses offer bigger lenses; a snug fit; anti-corrosive, oleophobic lens coatings to repel water and grease; a variety of lens materials for different water sports and lens colors for various light conditions. Additionally, Maui Jim sunglasses cut 100 percent of UVA and UVB rays.

Shimano Chronarch CI4+ Shimano Chronarch CI4+
705 Views - Posted: February 01 at 7:00 am

Shimano’s Chronarch CI4+ baitcasting reels feature Shimano’s new SVS Infinity brake system, which controls spool speed for precision casting. An external adjustment knob also provides for quick, precise adjustments for either the conditions or when you switch baits. The Chronarch CI4+ reels are designed to be used with either PowerPro braided line or monofilament.

Seaguar Smackdown Seaguar Smackdown
1337 Views - Posted: January 01 at 7:00 am

Smackdown is the new amazingly strong, smooth-casting premium braid line from Seaguar. Made with eight ultra-thin, micro-weave strands in a round, smooth-casting profile, this sleek line is extremely sensitive, and provides exceptional knot and tensile strength along with unparalleled abrasion resistance. Smackdown braid is available in two colors and in a wide range of pound test sizes. 

The newly-designed Zebco 33 features a brushed stainless steel cover, as well as a 3.6:1 gear ratio, and the same legendary reliability it's been known for since 1954. America's best selling fishing reel turns 60 in 2014
3172 Views - Posted: December 19, 2013 at 2:45 pm

On the outside, the new Zebco 33 features an industrial-grade brushed stainless steel cover, but internally it features a few tweaks that cement its reputation for legendary reliability and frustration-free line management.

Mitchell 300 Pro Spinning Reel Mitchell 300 Pro Spinning Reel
2514 Views - Posted: November 01, 2013 at 7:00 am

The Mitchell 300 Pro operates on 10 bearings with an instant anti-reverse for smooth operation. It also contains a Bail Halo that adds strength to the rotor and prevents line from getting under the spool. Other features include the smooth hybrid carbon fiber drag that can handle oversized fish without overheating and the strong double anodized aluminum handle that’s finished with an EVA non-slip grip.

Shimano's new Antares freshwater baitcasting reel series has four models with various gear ratios depending on how you're fishing. The suggested retail price for the reels is $599.99. Shimano introduces all-new Antares freshwater baitcasting reel
5145 Views - Posted: October 22, 2013 at 2:30 pm

Shimano is introducing this week the all new Antares freshwater baitcasting reel series, built for long casts and super smooth operation.

The newly revamped ATTRAXX shrimp features a revamped formula of SCI-X, a chemical compound that engages the predatory instinct of fish to feed. Revamped ATTRAXX lures feature new formula that engages a fish's predatory instinct to feed
4856 Views - Posted: October 16, 2013 at 1:30 am

The scientifically engineered and patented SCI-X feeding stimulants in ATTRAXX fishing lures have been revamped with improved formulas for both marine and freshwater applications.