Lure Review

Legendary bass and inshore angler Bernie Schultz helped design the Hildebrandt Drum Roller.

Hildebrandt Drum Roller

Redfish love this tin spinnerbait
April 15, 2015 at 8:37am
Tom Mann Jr. of Florida holds a 9-pound bass he caught in mid-December on a YamaFrog by Gary Yamamoto Custom Baits.

Gary Yamamoto Custom Baits’ YamaFrog

March 15, 2015 at 9:00am
The new Rapala Shadow Rap, which is making its tournament debut at the 2015 Bassmaster Classic this week, is a suspending twitchbait that perfectly mimics a dying minnow's final movements. It's shown here in silver.

Rapala introduces the Shadow Rap

Suspending jerkbait mimics dying minnow's last movements to trigger bites; see how to fish it in video below
February 18, 2015 at 1:15pm
The Bomber Saltwater Grade Mullet is a reintroduction of an old bait that will flat out catch fish.

Bomber Saltwater Grade Mullet

February 15, 2015 at 9:00am
Bassmaster Elite Series pro and reigning Bassmaster Classic champ Randy Howell can’t wait to put the Kut Tail Worm to the test this year.

The 7¾-inch Kut Tail Worm

A perfect match to shaky head jig
January 15, 2015 at 9:00am
Winston Michel of Pierre Part caught this bass on a Mister Twister Poc’it Hawg Raiser while fishing out of Doiron’s Landing in the Atchafalaya Basin.

Mister Twister Poc’it Hawg Raiser

Versatile soft plastic gets quality bites
December 15, 2014 at 9:00am
According to creator Clyde Folse, the scent will remain on the little soft plastic strips for two or three years.

The Crappie Psychic

This soft plastic lure combines three irresistable scents
October 15, 2014 at 9:00am
The new Arashi Wake Crank provides an alluring wobble right at the surface of the water, driving bass into biting.

Arashi Wake Crank a bass magnet

New Storm lure designed by Bassmaster Elite Series pro Brandon Palaniuk
October 08, 2014 at 11:03am
Ott DeFoe used a Terminator Weedless Football Jig to win a Bassmaster Open earlier this year.

The Terminator Weedless Football Jig

Lure’s unique shape sets it apart from the others
September 15, 2014 at 9:00am
Gonzales pro Greg Hackney placed sixth at the Bassmaster Elite Series stop at Lake Chickamauga using a Rage Blade.

The Rage Blade

Taking the bladed swim jig design to another level
August 15, 2014 at 9:00am
When Bassmaster Elite Series phenom Brandon Palaniuk needs a lure that crashes into cover and provokes reaction strikes, he turns to the Arashi Rattling Square line of lures.

Storm's Arashi Rattling Square 3 and Square 5

Sound and vibration added to new line of lures
July 16, 2014 at 9:00am
This chunky bass was caught recently on Mister Twister’s new Magnum Sin-Sation.

Mister Twister’s Magnum Sin-Sation

Reboot of old classic is bigger and better
June 16, 2014 at 9:00am
The Elite 8 has all the fish-catching qualities of the Rogue, but it’s designed to get deep quick.

Smithwick Elite 8 Suspending Rogue

Deep diving jerkbait has new lip and new look
May 15, 2014 at 8:40pm
The lips on the Scatter line of Rapala crankbaits give the lures action that drives bass to bite.

Two new standout crankbaits

The Rapala Scatter Rap Shallow and Rapala Scatter Rap Deep
April 16, 2014 at 9:00am