Lure Review

LiveTarget's hollow-body sunfish moves erratically on the surface, generating lots of awesome topwater strikes.

Lure Review: LiveTarget's sunfish

This soft plastic looks and acts like a real bream
June 06, 2016 at 9:55pm
The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

The Matrix Mini

Crappie anglers will be drooling over this bait
May 13, 2016 at 10:47am
The Mann's Bait Company's new Monster Reel'N'Shad has a realistic swimming action that is sure to catch the attention of any predatory fish.

Monster Reel'N'Shad a huge fish-catcher

New lure from Mann's Bait Co. promises to deliver with bass, reds and more
April 01, 2016 at 7:00am
When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

Storm Wiggle Warts

New colors offer more options
March 15, 2016 at 9:00am

The Egret Wedgetail Eel

This soft plastic catches trout like a champ
February 12, 2016 at 2:25pm
The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

Mister Twister BUZZ Bug

New lure has fish-catching action
January 15, 2016 at 9:00am
The DeepJerk Minnow

The DeepJerk Minnow

A high-quality jerkbait with an impressive paint job
December 15, 2015 at 9:00am
The YUM Bad Mamma soft plastic creature bait.

Lure review: The YUM Bad Mamma

Creature bait is perfect for flipping and pitching, Scroggins says
November 12, 2015 at 2:45pm

Stanley’s Ribbit Runt

Good things come in small packages
October 12, 2015 at 5:10pm

BKB Swim Jigs

This tough jig will go through anything
September 14, 2015 at 4:34pm
Live Target Rigged Shrimp

Live Target Rigged Shrimp

Fish can’t tell the difference from the real thing
August 14, 2015 at 5:20am
Trout Trailers should be in 100 stores this summer.

Trout trailers

Crappie Psychic hits mark again with new bait
July 14, 2015 at 4:00pm
Zell Rowland holds up a bass caught on the Yum Sharp Shooter.

Yum’s Kill Shot, Warning Shot and Sharp Shooter

Three new soft plastics tantalize bass from coast to coast
June 12, 2015 at 2:45pm
Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said it’s a definite winner.

Rapala Shadow Rap

New bait won’t stay on shelves
May 15, 2015 at 7:00am