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The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

The Matrix Mini

Chas Champagne wishes it would have been as simple as pointing a futuristic-looking device at one of the most-popular speckled trout soft plastics on the market and reducing the size significantly, like in the 1989 movie “Honey, I Shrunk the Kids.”

May 13 at 10:47am
The Mann's Bait Company's new Monster Reel'N'Shad has a realistic swimming action that is sure to catch the attention of any predatory fish.

Monster Reel'N'Shad a huge fish-catcher

Make no mistake about it, the Monster Reel’N’Shad is a monstrous swim bait — one Mann’s Bait Co. proudly introduced to the market in January.

The latest in the artificial lure manufacturer’s Reel’N’Shad series provides just more than 9 inches of pulsating, swimming action from a durable soft plastic that doesn’t have a paddletail or extra hardware to make it swim realistically.

Its patent-pending design is unique and triggers bites from bass, redfish, stripers, lemonfish and even tarpon.

April 01 at 7:00am
When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

Storm Wiggle Warts

The importance of realistic, crawfish patterns is well known to Bassmaster Elite pros, and Brandon Palaniuk proved it on his way to finishing second in the 2013 Bassmaster Classic on Grand Lake in Oklahoma.

March 15 at 9:00am

The Egret Wedgetail Eel

When Cowboy Outdoors decided to make a big, wedge-tailed soft-plastic artificial lure strictly a saltwater bait, speckled trout fishermen along the country’s coast benefitted big time.

February 12 at 2:25pm
The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

Mister Twister BUZZ Bug

Mister Twister’s BUZZ Bug, which the Louisiana company plans to introduce at the beginning of 2016, was in the right place at the right time to make a name for itself before it ever hit the market.

January 15 at 9:00am
The DeepJerk Minnow

The DeepJerk Minnow

Saltwater fishermen who love to fish coastal and inshore waters for speckled trout and redfish soon will have a new weapon: the DeepJerk Minnow from Mann’s Bait Company in Eufala, Ala.

December 15, 2015 at 9:00am
The YUM Bad Mamma soft plastic creature bait.

Lure review: The YUM Bad Mamma

If you’ve seen one soft plastic creature bait and you’ve seen them all. Right?

November 12, 2015 at 2:45pm

Stanley’s Ribbit Runt

Ann Thomasson Wilson knows a good artificial lure when she sees one.

October 12, 2015 at 5:10pm

BKB Swim Jigs

A Kansas bass angler is doing more than holding his own on the Bassmaster Elite Series circuit.

September 14, 2015 at 4:34pm
Live Target Rigged Shrimp

Live Target Rigged Shrimp

When Live Target Lures decided it was time for fishermen and fish to fall in love with a soft-plastic shrimp imitation, it turned to R&D dream team leader Victor Cook.

August 14, 2015 at 5:20am
Trout Trailers should be in 100 stores this summer.

Trout trailers

Success, as usual in the artificial lure manufacturing business — or anything else, for that matter —  begats success.

July 14, 2015 at 4:00pm
Zell Rowland holds up a bass caught on the Yum Sharp Shooter.

Yum’s Kill Shot, Warning Shot and Sharp Shooter

Take it from a Bassmaster Elite pro bass fisherman who is serious about his drop-shot and finesse worm fishing: three soft plastics introduced by Yum Baits at the ICast are going to be deadly tantalizing to bass from California to his home state of Florida.

June 12, 2015 at 2:45pm
Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said it’s a definite winner.

Rapala Shadow Rap

Rapala last introduced a jerkbait around 2000.

The Finland artificial lure manufacturer got back in the swim of things in a resounding way, although it was a well-kept secret, during the 2015 Bassmaster Classic on Lake Hartwell near Greenville, S.C.

May 15, 2015 at 7:00am
Legendary bass and inshore angler Bernie Schultz helped design the Hildebrandt Drum Roller.

Hildebrandt Drum Roller

Want a unique and improved spinnerbait on your side when you go redfish fishing for pleasure or for money?

April 15, 2015 at 8:37am
Tom Mann Jr. of Florida holds a 9-pound bass he caught in mid-December on a YamaFrog by Gary Yamamoto Custom Baits.

Gary Yamamoto Custom Baits’ YamaFrog

Christmas came early for one of the most-accomplished professional bass anglers in his era.

March 15, 2015 at 9:00am
The new Rapala Shadow Rap, which is making its tournament debut at the 2015 Bassmaster Classic this week, is a suspending twitchbait that perfectly mimics a dying minnow's final movements. It's shown here in silver.

Rapala introduces the Shadow Rap

Combining a horizontal struggle with a vertical fade that mimics a minnow’s final quivering moments, the Rapala Shadow Rap suspending jerkbait triggers bites as predator fish move in for an easy meal.

February 18, 2015 at 1:15pm