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The Storm 360GT Searchbait isn’t just a bass lure. It also will catch trout and redfish.

Storm's 360GT Searchbait

Target numerous species with this new swimbait
April 15 at 9:00am
The Crappie Ammo BBs are loaded with the scent.

Crappie Ammo

Give these colored and scented ‘BBs’ a shot
March 15 at 9:00am
LiveTarget’s Swimbait Series threadfin shad

LiveTarget’s Swimbait Series

Soft-plastics fool even the baitfish they imitate
February 15 at 9:00am
Matrix Minnow results can put a smile on the face of anglers young and old.

The Matrix Minnow

The little lure that mimics natural bait
January 13 at 4:00pm
The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

Storm’s Arashi Spinbait

A treat no suspended bass can pass up
December 15, 2016 at 9:00am
The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

Stanley’s Poppn’ Toad

This soft plastic frog will plop naturally across water or grass
November 15, 2016 at 9:00am
Elizabeth Ward holds the first bass she caught on her own. It hit one of her father’s CW Custom Lures spinnerbaits.

Handmade small-profile spinnerbait moves smoothly through grass

C.W. Custom Lures' offerings popular with tournament anglers
October 13, 2016 at 5:00pm
The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

Heart Tail Swimbaits

September 15, 2016 at 9:00am
Rapala’s Shadow Rap Shad

Rapala’s Shadow Rap Shad

August 12, 2016 at 11:47am
The brand new Matrix Mullet 4-inch topwater bait — shown here in purple rain — retails for $7.99 and has already proven itself by catching some big time speckled trout.

Matrix Mullet topwater lure hits the market

4-inch pencil bait comes in five colors, costs $7.99
June 07, 2016 at 1:25pm
LiveTarget's hollow-body sunfish moves erratically on the surface, generating lots of awesome topwater strikes.

Lure Review: LiveTarget's sunfish

This soft plastic looks and acts like a real bream
June 06, 2016 at 9:55pm
The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

The Matrix Mini

Crappie anglers will be drooling over this bait
May 13, 2016 at 10:47am
The Mann's Bait Company's new Monster Reel'N'Shad has a realistic swimming action that is sure to catch the attention of any predatory fish.

Monster Reel'N'Shad a huge fish-catcher

New lure from Mann's Bait Co. promises to deliver with bass, reds and more
April 01, 2016 at 7:00am