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Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

LaPlace is the home of Delta Lures and the Thunder Jig, among other artificial lures being made by two serious bass fishermen.

July 14 at 7:00pm
The brand new Matrix Mullet 4-inch topwater bait — shown here in purple rain — retails for $7.99 and has already proven itself by catching some big time speckled trout.

Matrix Mullet topwater lure hits the market

After almost 10 months of on-the-water experimentation — and countless hook changes, weight adjustments and buoyancy tweaks — Matrix Shad soft plastic paddletail creator Chas Champagne last week rolled out a brand new topwater lure called the Matrix Mullet that’s already developing quite a reputation for snagging big speckled trout.

June 07 at 1:25pm
LiveTarget's hollow-body sunfish moves erratically on the surface, generating lots of awesome topwater strikes.

Lure Review: LiveTarget's sunfish

Apparently startled, certainly rattled, a small, injured bream swam to the surface, zigged and zagged in the scattered grass, jumped a little and landed sideways before continuing to move erratically until it settled back into the water to meet its fate.

June 06 at 9:55pm
The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

The Matrix Mini

Chas Champagne wishes it would have been as simple as pointing a futuristic-looking device at one of the most-popular speckled trout soft plastics on the market and reducing the size significantly, like in the 1989 movie “Honey, I Shrunk the Kids.”

May 13 at 10:47am
The Mann's Bait Company's new Monster Reel'N'Shad has a realistic swimming action that is sure to catch the attention of any predatory fish.

Monster Reel'N'Shad a huge fish-catcher

Make no mistake about it, the Monster Reel’N’Shad is a monstrous swim bait — one Mann’s Bait Co. proudly introduced to the market in January.

The latest in the artificial lure manufacturer’s Reel’N’Shad series provides just more than 9 inches of pulsating, swimming action from a durable soft plastic that doesn’t have a paddletail or extra hardware to make it swim realistically.

Its patent-pending design is unique and triggers bites from bass, redfish, stripers, lemonfish and even tarpon.

April 01 at 7:00am
When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

Storm Wiggle Warts

The importance of realistic, crawfish patterns is well known to Bassmaster Elite pros, and Brandon Palaniuk proved it on his way to finishing second in the 2013 Bassmaster Classic on Grand Lake in Oklahoma.

March 15 at 9:00am

The Egret Wedgetail Eel

When Cowboy Outdoors decided to make a big, wedge-tailed soft-plastic artificial lure strictly a saltwater bait, speckled trout fishermen along the country’s coast benefitted big time.

February 12 at 2:25pm
The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

Mister Twister BUZZ Bug

Mister Twister’s BUZZ Bug, which the Louisiana company plans to introduce at the beginning of 2016, was in the right place at the right time to make a name for itself before it ever hit the market.

January 15 at 9:00am
The DeepJerk Minnow

The DeepJerk Minnow

Saltwater fishermen who love to fish coastal and inshore waters for speckled trout and redfish soon will have a new weapon: the DeepJerk Minnow from Mann’s Bait Company in Eufala, Ala.

December 15, 2015 at 9:00am
The YUM Bad Mamma soft plastic creature bait.

Lure review: The YUM Bad Mamma

If you’ve seen one soft plastic creature bait and you’ve seen them all. Right?

November 12, 2015 at 2:45pm

Stanley’s Ribbit Runt

Ann Thomasson Wilson knows a good artificial lure when she sees one.

October 12, 2015 at 5:10pm

BKB Swim Jigs

A Kansas bass angler is doing more than holding his own on the Bassmaster Elite Series circuit.

September 14, 2015 at 4:34pm
Live Target Rigged Shrimp

Live Target Rigged Shrimp

When Live Target Lures decided it was time for fishermen and fish to fall in love with a soft-plastic shrimp imitation, it turned to R&D dream team leader Victor Cook.

August 14, 2015 at 5:20am
Trout Trailers should be in 100 stores this summer.

Trout trailers

Success, as usual in the artificial lure manufacturing business — or anything else, for that matter —  begats success.

July 14, 2015 at 4:00pm
Zell Rowland holds up a bass caught on the Yum Sharp Shooter.

Yum’s Kill Shot, Warning Shot and Sharp Shooter

Take it from a Bassmaster Elite pro bass fisherman who is serious about his drop-shot and finesse worm fishing: three soft plastics introduced by Yum Baits at the ICast are going to be deadly tantalizing to bass from California to his home state of Florida.

June 12, 2015 at 2:45pm
Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said it’s a definite winner.

Rapala Shadow Rap

Rapala last introduced a jerkbait around 2000.

The Finland artificial lure manufacturer got back in the swim of things in a resounding way, although it was a well-kept secret, during the 2015 Bassmaster Classic on Lake Hartwell near Greenville, S.C.

May 15, 2015 at 7:00am