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Matrix Minnow results can put a smile on the face of anglers young and old.

The Matrix Minnow

One good hard bait deserves another, and that is what Chas Champagne of Slidell has done with the introduction this month of the Matrix Minnow.

January 13 at 4:00pm
The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

Storm’s Arashi Spinbait

What looks like a topwater prop bait but isn’t because it does its work underwater to entice suspending bass?

The answer is Storm’s Arashi Spinbait, which made its grand appearance at this year’s ICAST show.

December 15, 2016 at 9:00am
The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

Stanley’s Poppn’ Toad

Stanley’s Poppn’ Toad, a hollow body soft-plastic frog with a pronounced cup in the nose, is going places.

November 15, 2016 at 9:00am
Elizabeth Ward holds the first bass she caught on her own. It hit one of her father’s CW Custom Lures spinnerbaits.

Handmade small-profile spinnerbait moves smoothly through grass

A small profile makes a big difference in Southwest Louisiana, where Clint Ward of Lake Charles makes a spinnerbait from scratch to satisfy the needs of both anglers and bass.

October 13, 2016 at 5:00pm
The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

Heart Tail Swimbaits

Gary Yamamoto Custom Baits keeps raising the bar higher and higher with each entry into the artificial lure manufacturing industry.

For example, owner Gary Yamamoto is proud of the fairly new Heart Tail Swimbait.

September 15, 2016 at 9:00am
Rapala’s Shadow Rap Shad

Rapala’s Shadow Rap Shad

Rapala, one of the most-recognizable and respected brands in the artificial lure manufacturing business, introduced a jerkbait at the 2015 Bassmaster Classiic.

This spring, the company followed up with another jerkbait in the series that stands out from any others: Bass haven’t seen an artificial lure move like the Shadow Rap Shad.

August 12, 2016 at 11:47am
Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

LaPlace is the home of Delta Lures and the Thunder Jig, among other artificial lures being made by two serious bass fishermen.

July 14, 2016 at 7:00pm
The brand new Matrix Mullet 4-inch topwater bait — shown here in purple rain — retails for $7.99 and has already proven itself by catching some big time speckled trout.

Matrix Mullet topwater lure hits the market

After almost 10 months of on-the-water experimentation — and countless hook changes, weight adjustments and buoyancy tweaks — Matrix Shad soft plastic paddletail creator Chas Champagne last week rolled out a brand new topwater lure called the Matrix Mullet that’s already developing quite a reputation for snagging big speckled trout.

June 07, 2016 at 1:25pm
LiveTarget's hollow-body sunfish moves erratically on the surface, generating lots of awesome topwater strikes.

Lure Review: LiveTarget's sunfish

Apparently startled, certainly rattled, a small, injured bream swam to the surface, zigged and zagged in the scattered grass, jumped a little and landed sideways before continuing to move erratically until it settled back into the water to meet its fate.

June 06, 2016 at 9:55pm
The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

The Matrix Mini

Chas Champagne wishes it would have been as simple as pointing a futuristic-looking device at one of the most-popular speckled trout soft plastics on the market and reducing the size significantly, like in the 1989 movie “Honey, I Shrunk the Kids.”

May 13, 2016 at 10:47am
The Mann's Bait Company's new Monster Reel'N'Shad has a realistic swimming action that is sure to catch the attention of any predatory fish.

Monster Reel'N'Shad a huge fish-catcher

Make no mistake about it, the Monster Reel’N’Shad is a monstrous swim bait — one Mann’s Bait Co. proudly introduced to the market in January.

The latest in the artificial lure manufacturer’s Reel’N’Shad series provides just more than 9 inches of pulsating, swimming action from a durable soft plastic that doesn’t have a paddletail or extra hardware to make it swim realistically.

Its patent-pending design is unique and triggers bites from bass, redfish, stripers, lemonfish and even tarpon.

April 01, 2016 at 7:00am
When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

Storm Wiggle Warts

The importance of realistic, crawfish patterns is well known to Bassmaster Elite pros, and Brandon Palaniuk proved it on his way to finishing second in the 2013 Bassmaster Classic on Grand Lake in Oklahoma.

March 15, 2016 at 9:00am

The Egret Wedgetail Eel

When Cowboy Outdoors decided to make a big, wedge-tailed soft-plastic artificial lure strictly a saltwater bait, speckled trout fishermen along the country’s coast benefitted big time.

February 12, 2016 at 2:25pm
The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

Mister Twister BUZZ Bug

Mister Twister’s BUZZ Bug, which the Louisiana company plans to introduce at the beginning of 2016, was in the right place at the right time to make a name for itself before it ever hit the market.

January 15, 2016 at 9:00am