Lure Review

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Live Target Rigged Shrimp

When Live Target Lures decided it was time for fishermen and fish to fall in love with a soft-plastic shrimp imitation, it turned to R&D dream team leader Victor Cook.

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August 14 at 5:20 am
4451 Views

Trout trailers

Success, as usual in the artificial lure manufacturing business — or anything else, for that matter — †begats success.

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July 14 at 4:00 pm
4693 Views

Yumís Kill Shot, Warning Shot and Sharp Shooter

Take it from a Bassmaster Elite pro bass fisherman who is serious about his drop-shot and finesse worm fishing: three soft plastics introduced by Yum Baits at the ICast are going to be deadly tantalizing to bass from California to his home state of Florida.

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June 12 at 2:45 pm
3641 Views

Rapala Shadow Rap

Rapala last introduced a jerkbait around 2000.

The Finland artificial lure manufacturer got back in the swim of things in a resounding way, although it was a well-kept secret, during the 2015 Bassmaster Classic on Lake Hartwell near Greenville, S.C.

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May 15 at 7:00 am
4379 Views

Hildebrandt Drum Roller

Want a unique and improved spinnerbait on your side when you go redfish fishing for pleasure or for money?

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April 15 at 8:37 am
6336 Views

Gary Yamamoto Custom Baitsí YamaFrog

Christmas came early for one of the most-accomplished professional bass anglers in his era.

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March 15 at 9:00 am
6737 Views

Rapala introduces the Shadow Rap

 Video Included

Combining a horizontal struggle with a vertical fade that mimics a minnow’s final quivering moments, the Rapala Shadow Rap suspending jerkbait triggers bites as predator fish move in for an easy meal.

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February 18 at 1:15 pm
7122 Views

Bomber Saltwater Grade Mullet

Give Theophile Bourgeois a new artificial lure with so much upside to it and he’s as happy as speckled trout and redfish chasing tasty mullet.

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February 15 at 9:00 am
6507 Views

The 7ĺ-inch Kut Tail Worm

Alabama pro bass angler Randy Howell got what he wanted and more in 2014.

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January 15 at 9:00 am
7251 Views

Mister Twister Pocíit Hawg Raiser

A Texas bass angler’s bid to get back to the Bassmaster Classic depended heavily on a soft-plastic creature bait that few, if any, others had in their arsenal when they fished the B.A.S.S. Nation Championship on Nov. 6-8 on the Ouachita River.

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December 15, 2014 at 9:00 am
9423 Views

The Crappie Psychic

There were days as recently as this summer that a 51-year-old Raceland outdoorsman returned from a sac-a-lait (crappie) fishing trip and removed a secret weapon on his tube jig about a mile from the boat ramp. He did this so no one would get so much as a glimpse of the artificial add-on responsible for putting so many slabs in the ice chest.

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October 15, 2014 at 9:00 am
9118 Views

Arashi Wake Crank a bass magnet

 Video Included

An Idaho outdoorsman had plenty of time to talk about some keys to his success this year as an Elite Series angler as part of a four-year career that has earned him $517,632.

Brandon Palaniuk spoke highly the last week of September about techniques and patterns that have been working consistently. The season-ending Elite Series AOY in Michigan was behind him, and Palaniuk was driving to another event on Kentucky Lake before going home for the off-season in the Great Northwest.

During the call, Palaniuk eventually mentioned a recently released artificial lure that he helped design. That lure was a key to catching bass in clutch situations across the country.

The Storm Arashi Wake Crank has become one of his go-to baits.

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October 08, 2014 at 11:03 am
5477 Views

The Terminator Weedless Football Jig

On a hot July day in Knoxville, Tenn., Ott DeFoe was sorting and arranging his fishing tackle while preparing to go fish Bassmaster tournaments at Lake Champlain and the Deleware River.

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September 15, 2014 at 9:00 am
6723 Views

The Rage Blade

An Edisto Island, S.C., artificial lure designer knows first-hand just how good the ChatterBait was when it was born and how good it is now, as it has won more money this year than ever before for pro bass anglers on the FLW and Bassmaster Elite series circuits across the United States.

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August 15, 2014 at 9:00 am
8347 Views

Storm's Arashi Rattling Square 3 and Square 5

After a day of prefishing in late May for a Bassmaster Open on Tennessee’s Douglas Lake, one of the tour’s up-and-coming bass pros was eager to talk about a crankbait he used on his way to finishing 14th this year in this year’s Bassmaster Classic.

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July 16, 2014 at 9:00 am
8127 Views

Mister Twisterís Magnum Sin-Sation

What soft-plastic creature bait has an oversized, curved, a wide tail, an hour glass-shaped body lined with air pockets and distinctive wings that remind so many veteran bass anglers of a popular Mister Twister soft plastic first introduced in 1976?

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June 16, 2014 at 9:00 am
6803 Views
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