Lure Review

Chas Champagne, creator of the Matrix Shad line of soft plastic lures, is introducing a new 5-inch Matrix Monster that will be available in stores this fall.

The new Matrix Monster

The big 5-inch version swims just like a regular-sized Matrix Shad
October 15 at 12:00pm
Delta Lures started mass-producing spinnerbaits in 2011, and now their offerings are sold all over the country.

Delta Lures’ Spinnerbait

Available with traditional “r” bend — or in a “twisted” model
September 15 at 9:00am
Mike Cork of Benton holds a good-sized bass that bit on a Tri-Alive 6.5 Nightcrawler made by Minden-based Mister Twister.

Mister Twister’s Nightcrawler

Unique colors offer fish something new
August 15 at 9:00am
LiveTarget’s Scaled Sardine twitchbait comes in 3- and 3 ½-inch floating or suspended models, and is available in four color variations.

LiveTarget’s Scaled Sardine Twitchbait

Detailed, realistic lure is irresistible to multiple saltwater species
July 15 at 9:00am
Two large J-shaped high-profile legs give the Cowboy its vibrating action.

Lure Review: Ride ‘em, Cowboy

Gary Yamamoto’s new creature bait has a fluttery action big bass just can’t resist
June 13 at 5:09pm
The ‘potato chip lip’ on Rapala’s Scatter Rap Glass Shad creates erratic movement gamefish just can’t resist.

Rapala’s Scatter Rap Glass Shad

'Potato chip lip’ is the secret to lure’s wobble
May 15 at 9:00am
The Speed Scremer features “arms” that provide maximum action bass just can’t resist.

Creme Speed Scremers

Bass love the new soft-plastic creature bait
April 13 at 8:30am
Jimmy Mason holds up a 6-pound bass caught on a Bomber Jointed Wake Minnow at Wilson Lake.

Bomber’s Jointed Wake Minnow

Bass, redfish smash new topwater
March 15 at 9:00am
A built-in 1/4-ounce leadhead and painted on glow eyes are just two features of Egret’s new Vudu Vixen.

The Vudu Vixen

Meet Egret Baits’ ‘tough as hell’ shad imitation
February 15 at 9:00am
Steve Porter, who created the Super Sally, holds a hawg he caught with one recently on Florida’s Lake Okeechobee.

The Super Sally

One of bass fishing’s best kept secrets
January 15 at 9:00am
In design since 2010, LiveTarget’s BaitBall Spinner Rig is available in three sizes, with two weights for each.

LiveTarget’s BaitBall Spinner Rig

“Any water, any time and anywhere”
December 15, 2017 at 9:00am
Bass anglers Derward Maudlin and Mike Damron won a tournament with 20.36 pounds this year, including a 5.96-pound lunker caught on a Delta Lures buzzbait.

Delta Lures’ buzzbaits

Anodized blades provide unique sound
November 15, 2017 at 9:00am
Despite its length, you can still connect on the hookset with the Mag 12.

The Mag 12 Buzz Worm

Foot-long offering from Mister Twister creates big bass buzz
October 15, 2017 at 9:00am
This slab crappie inhaled a Cajun Lures’ Slim Jimmy.

Slim Jimmys

This bait’s tail action entices sac-a-lait to bite
September 13, 2017 at 5:20am