Lure Review

Winston Michel of Pierre Part caught this bass on a Mister Twister Poc’it Hawg Raiser while fishing out of Doiron’s Landing in the Atchafalaya Basin.

Mister Twister Poc’it Hawg Raiser

Versatile soft plastic gets quality bites
December 15, 2014 at 9:00am
According to creator Clyde Folse, the scent will remain on the little soft plastic strips for two or three years.

The Crappie Psychic

This soft plastic lure combines three irresistable scents
October 15, 2014 at 9:00am
The new Arashi Wake Crank provides an alluring wobble right at the surface of the water, driving bass into biting.

Arashi Wake Crank a bass magnet

New Storm lure designed by Bassmaster Elite Series pro Brandon Palaniuk
October 08, 2014 at 11:03am
Ott DeFoe used a Terminator Weedless Football Jig to win a Bassmaster Open earlier this year.

The Terminator Weedless Football Jig

Lure’s unique shape sets it apart from the others
September 15, 2014 at 9:00am
Gonzales pro Greg Hackney placed sixth at the Bassmaster Elite Series stop at Lake Chickamauga using a Rage Blade.

The Rage Blade

Taking the bladed swim jig design to another level
August 15, 2014 at 9:00am
When Bassmaster Elite Series phenom Brandon Palaniuk needs a lure that crashes into cover and provokes reaction strikes, he turns to the Arashi Rattling Square line of lures.

Storm's Arashi Rattling Square 3 and Square 5

Sound and vibration added to new line of lures
July 16, 2014 at 9:00am
This chunky bass was caught recently on Mister Twister’s new Magnum Sin-Sation.

Mister Twister’s Magnum Sin-Sation

Reboot of old classic is bigger and better
June 16, 2014 at 9:00am
The Elite 8 has all the fish-catching qualities of the Rogue, but it’s designed to get deep quick.

Smithwick Elite 8 Suspending Rogue

Deep diving jerkbait has new lip and new look
May 15, 2014 at 8:40pm
The lips on the Scatter line of Rapala crankbaits give the lures action that drives bass to bite.

Two new standout crankbaits

The Rapala Scatter Rap Shallow and Rapala Scatter Rap Deep
April 16, 2014 at 9:00am
The Yamamoto Chikara is designed to run true right out of the box, and the attention to details — right down to the eyes — is stunning.

Chikara crankbaits

Give bass the ‘evil eye’ with this lure
March 17, 2014 at 9:00am
Bassmaster pro Dennis Tietje said a soft-plastic crawfish is a universal bass catcher.

You can’t beat crawfish

Rage Craw drives bass crazy
February 14, 2014 at 9:00am
The Lunkerhunt Lunker Frog and Pocket Frog are designed to look and act like real frogs.

Lunker Frog

Award-winning soft lure in a league of its own
January 15, 2014 at 9:00am
The Vortex Shad comes in dual colors and a big V-shaped tail that wobbles, driving fish crazy.

The Vortex Shad

Incredible tail action can’t be beat
December 16, 2013 at 9:00am
One of the coolest features about the Fat Boy is that it can be walked under the surface — and that drives big trout crazy.

The Fat Boy

Paul Brown’s Original Series soft plastic still delivers big fish dinners
November 15, 2013 at 9:00am