Lure Review

The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

Mister Twister BUZZ Bug

New lure has fish-catching action
January 15, 2016 at 9:00am
The DeepJerk Minnow

The DeepJerk Minnow

A high-quality jerkbait with an impressive paint job
December 15, 2015 at 9:00am
The YUM Bad Mamma soft plastic creature bait.

Lure review: The YUM Bad Mamma

Creature bait is perfect for flipping and pitching, Scroggins says
November 12, 2015 at 2:45pm

Stanley’s Ribbit Runt

Good things come in small packages
October 12, 2015 at 5:10pm

BKB Swim Jigs

This tough jig will go through anything
September 14, 2015 at 4:34pm
Live Target Rigged Shrimp

Live Target Rigged Shrimp

Fish can’t tell the difference from the real thing
August 14, 2015 at 5:20am
Trout Trailers should be in 100 stores this summer.

Trout trailers

Crappie Psychic hits mark again with new bait
July 14, 2015 at 4:00pm
Zell Rowland holds up a bass caught on the Yum Sharp Shooter.

Yum’s Kill Shot, Warning Shot and Sharp Shooter

Three new soft plastics tantalize bass from coast to coast
June 12, 2015 at 2:45pm
Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said it’s a definite winner.

Rapala Shadow Rap

New bait won’t stay on shelves
May 15, 2015 at 7:00am
Legendary bass and inshore angler Bernie Schultz helped design the Hildebrandt Drum Roller.

Hildebrandt Drum Roller

Redfish love this tin spinnerbait
April 15, 2015 at 8:37am
Tom Mann Jr. of Florida holds a 9-pound bass he caught in mid-December on a YamaFrog by Gary Yamamoto Custom Baits.

Gary Yamamoto Custom Baits’ YamaFrog

March 15, 2015 at 9:00am
The new Rapala Shadow Rap, which is making its tournament debut at the 2015 Bassmaster Classic this week, is a suspending twitchbait that perfectly mimics a dying minnow's final movements. It's shown here in silver.

Rapala introduces the Shadow Rap

Suspending jerkbait mimics dying minnow's last movements to trigger bites; see how to fish it in video below
February 18, 2015 at 1:15pm
The Bomber Saltwater Grade Mullet is a reintroduction of an old bait that will flat out catch fish.

Bomber Saltwater Grade Mullet

February 15, 2015 at 9:00am
Bassmaster Elite Series pro and reigning Bassmaster Classic champ Randy Howell can’t wait to put the Kut Tail Worm to the test this year.

The 7¾-inch Kut Tail Worm

A perfect match to shaky head jig
January 15, 2015 at 9:00am