Lure Review

Stanley’s Ribbit Runt

Good things come in small packages
October 12, 2015 at 5:10pm

BKB Swim Jigs

This tough jig will go through anything
September 14, 2015 at 4:34pm
Live Target Rigged Shrimp

Live Target Rigged Shrimp

Fish can’t tell the difference from the real thing
August 14, 2015 at 5:20am
Trout Trailers should be in 100 stores this summer.

Trout trailers

Crappie Psychic hits mark again with new bait
July 14, 2015 at 4:00pm
Zell Rowland holds up a bass caught on the Yum Sharp Shooter.

Yum’s Kill Shot, Warning Shot and Sharp Shooter

Three new soft plastics tantalize bass from coast to coast
June 12, 2015 at 2:45pm
Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said it’s a definite winner.

Rapala Shadow Rap

New bait won’t stay on shelves
May 15, 2015 at 7:00am
Legendary bass and inshore angler Bernie Schultz helped design the Hildebrandt Drum Roller.

Hildebrandt Drum Roller

Redfish love this tin spinnerbait
April 15, 2015 at 8:37am
Tom Mann Jr. of Florida holds a 9-pound bass he caught in mid-December on a YamaFrog by Gary Yamamoto Custom Baits.

Gary Yamamoto Custom Baits’ YamaFrog

March 15, 2015 at 9:00am
The new Rapala Shadow Rap, which is making its tournament debut at the 2015 Bassmaster Classic this week, is a suspending twitchbait that perfectly mimics a dying minnow's final movements. It's shown here in silver.

Rapala introduces the Shadow Rap

Suspending jerkbait mimics dying minnow's last movements to trigger bites; see how to fish it in video below
February 18, 2015 at 1:15pm
The Bomber Saltwater Grade Mullet is a reintroduction of an old bait that will flat out catch fish.

Bomber Saltwater Grade Mullet

February 15, 2015 at 9:00am
Bassmaster Elite Series pro and reigning Bassmaster Classic champ Randy Howell can’t wait to put the Kut Tail Worm to the test this year.

The 7¾-inch Kut Tail Worm

A perfect match to shaky head jig
January 15, 2015 at 9:00am
Winston Michel of Pierre Part caught this bass on a Mister Twister Poc’it Hawg Raiser while fishing out of Doiron’s Landing in the Atchafalaya Basin.

Mister Twister Poc’it Hawg Raiser

Versatile soft plastic gets quality bites
December 15, 2014 at 9:00am
According to creator Clyde Folse, the scent will remain on the little soft plastic strips for two or three years.

The Crappie Psychic

This soft plastic lure combines three irresistable scents
October 15, 2014 at 9:00am
The new Arashi Wake Crank provides an alluring wobble right at the surface of the water, driving bass into biting.

Arashi Wake Crank a bass magnet

New Storm lure designed by Bassmaster Elite Series pro Brandon Palaniuk
October 08, 2014 at 11:03am