Yeti is bringing its legendary ability to keep things cold to the soft-sided cooler market — perfect for picnics, the beach or anywhere you don’t want to lug around a big, rigid ice chest.

“It’s like an insulated cooler bag with a carrying strap,” said Lindsey Simmons Robert at Simmons’ Sporting Goods in Bastrop. “Anything Yeti is over-the-top, and this is their newest cooler.

“It keeps ice for days like a regular Yeti does, but you can carry this one easily.”

Simmons’ sells the Yeti Hopper for $299.99. For more information, click here.