Revamped ATTRAXX lures feature new formula that engages a fish’s predatory instinct to feed

Marine and freshwater baits available

The scientifically engineered and patented SCI-X feeding stimulants in ATTRAXX fishing lures have been revamped with improved formulas for both marine and freshwater applications.

John Caprio, a fish neurobiologist at LSU, developed SCI-X natural chemical compounds that engage the predatory instinct of fish to feed.

When an ATTRAXX shrimp with SCI-X hits the water, it begins releasing these natural stimulants to kick in a fish’s instinct to attack the lure reflexively.

In addition, fish often hold onto the bait longer because it tastes more like natural prey. And unlike some scented lures that need to be kept moist, reusable ATTRAXX baits don’t dry up or need to be retreated.

Anglers can check out the complete line of ATTRAXX products by clicking here.