The Flip is the latest entry into Yeti’s wildly-popular line of soft-sided Hopper ice chests, and as the name implies, Lea Benoit at Bowie’s Outfitters said it’s designed like a squared-off lunch pail.

“With the regular Hopper, it’s a cross-zip, where you have to pry it open and dig your hand down in there,” he said. “But the lid of the Flip has a zipper that goes completely around it and folds over, kind of like a little lunch box.”

Like all Yeti products, it retains ice extremely well, and Benoit said the zipper used is key.

“It’s the exact same zipper they use if you’re in a cold weather survival suit on an expedition in Antarctica,” he said. “You’ve got all that insulation on the cooler itself, but when you lock that zipper tight, it’s completely sealed.”

Bowie’s sells the Yeti Hopper Flip 12 for $279.99. For more information, click here